Category: Competition

Soapy is on the Map!

With its unique history and rich cultural heritage, Israel is also among the forward-looking countries placing a heavy emphasis on innovation and technology. Many indicators – from research and development spending to intellectual property – support this statement. Last year, the nine-million-people-large state entered the top 10 list of the Global Innovation Index, an annual ranking published by INSEAD and the World Intellectual Property Organization (WIPO). Israel’s figures are impressive by any standards. 
It is no surprise at all that these conditions have given birth to one of the most rapidly growing startup ecosystems globally. For one thing, there are six Israeli firms in EqualOcean’s current ‘Next Global Tech 50: Semiconductors’ list of the most outstanding chipmaking rookies; these have been selected by the use of 12 independent criteria, such as total PE/VC funding amount, market valuation and founders’ background information – as well as several technological and macroeconomic indicators.
It is no surprise at all that these conditions have given birth to one of the most rapidly growing startup ecosystems globally. For one thing, there are six Israeli firms in EqualOcean’s current ‘Next Global Tech 50: Semiconductors’ list of the most outstanding chipmaking rookies; these have been selected by the use of 12 independent criteria, such as total PE/VC funding amount, market valuation and founders’ background information – as well as several technological and macroeconomic indicators.
In this article, we talk about some layers beyond microelectronics. The growth-stage enterprises that are making attempts within the blurry border zone between physical and digital are in our scope this time. The Internet of Things (IoT), a construct that many consider conceptually fusty nowadays, is still yet to show its full potential – this is one of those areas where theory has far surpassed practice (we don’t mean to call it ‘futurology’).
As the gap between the IoT that exists in PowerPoint slides and the one that exists in the real world becomes even more evident, a bunch of commercial opportunities are appearing for those who are able to employ unconventional approaches to thorny problems using IoT. A plethora of startups are trying their best in the ever-emerging domain in Israel.
It is no surprise at all that these conditions have given birth to one of the most rapidly growing startup ecosystems globally. For one thing, there are six Israeli firms in EqualOcean’s current ‘Next Global Tech 50: Semiconductors’ list of the most outstanding chipmaking rookies; these have been selected by the use of 12 independent criteria, such as total PE/VC funding amount, market valuation and founders’ background information – as well as several technological and macroeconomic indicators.
It is no surprise at all that these conditions have given birth to one of the most rapidly growing startup ecosystems globally. For one thing, there are six Israeli firms in EqualOcean’s current ‘Next Global Tech 50: Semiconductors’ list of the most outstanding chipmaking rookies; these have been selected by the use of 12 independent criteria, such as total PE/VC funding amount, market valuation and founders’ background information – as well as several technological and macroeconomic indicators.
In this article, we talk about some layers beyond microelectronics. The growth-stage enterprises that are making attempts within the blurry border zone between physical and digital are in our scope this time. The Internet of Things (IoT), a construct that many consider conceptually fusty nowadays, is still yet to show its full potential – this is one of those areas where theory has far surpassed practice (we don’t mean to call it ‘futurology’).
As the gap between the IoT that exists in PowerPoint slides and the one that exists in the real world becomes even more evident, a bunch of commercial opportunities are appearing for those who are able to employ unconventional approaches to thorny problems using IoT. A plethora of startups are trying their best in the ever-emerging domain in Israel.
Here comes the first insight. Taking into account funding rounds that have been announced over the past several years, we can see that the investment activity has been going full blast between January and March each year. (Is the fruitless fourth quarter of 2019 the calm before the storm?)
Besides, the annual amount of money banked by Israeli IoT challengers peaked in the third quarter of 2017, when pilotless drone solution developer Airobotics bagged USD 32.5 million from Californian fund BlueRun Ventures among other investors; the same year, machine learning pioneer Iguazio took home USD 33 million.
We have seen a few more big rounds in this sphere, not to mention some adjacent fields like software, which is traditionally strong in a country famous for its programmers. Silicon Wadi, an analog of the well-known American region, is germinating multiple disruptors here and there, making the world’s finest institutional and corporate investors pay attention. 
So, why Tel Aviv?
Indeed, being the capital is not enough. Though most of the high-income small-sized economies are often associated with one (two, at the max) colossal cities, this story is more complicated in Israel. For instance, the population is almost evenly distributed across the country’s six districts – and Tel Aviv is only second on the list. The OECD’s 2018 edition of ‘Regions and Cities at a Glance’ shows that the city is leading by four of the 10 ‘well-being’ aspects, while the Central district (or HaMerkaz) is excelling in the other four.
In order to answer the question above, we employed a proxy that is pretty close to the topic of this article. Namely, the number of startups that leverage IoT. Aside from that, there are two other variables that fortify the argument in favor of Tel Aviv: the total dollar volume of venture capital raised and the number of private equity investment events. 
Taking over half of all the three ‘pies,’ the capital of Israel has some substantial numbers to prove its local dominance. Out of 67 recently active private IoT companies, 37 are located in Tel Aviv’s agglomerated zone. Since 2014, they have completed 73 rounds of financing, nabbing over USD 270 million to carry out their long-cherished ideas.
Not alike
These 37 firms are, for sure, different in many respects. Both the technologies they leverage and the ways they make (or intend to make) money are unalike. As the former is typically dictated by the applications – which is a new normal, look at the Integrated Circuit (IC) industry, for example – we divided the Tel Aviv startups into 11 groups based on the real economy sectors that they are operating in. 
As a matter of fact, connectivity of any type must be secure as modern-day misdeeds like data theft and invasion of privacy are, paradoxical as it may sound, becoming easier as technology advances. Since 2014, Tel Aviv-based network security companies have gained over a third of the total dollar volume of IoT PE/VC funding in the city.
Two-year-old IT firm Axonius, for one, had a productive 2019: after raising USD 13 million from Bessemer in February, it proceeded with a USD 20 million Series B in August. Another young and promising player – end-to-end security solution provider VDOO – absorbed USD 32 million in GGV Capital-led Series B last year.
At the forefront of a quest to optimize manufacturing environments and operations by deploying smart sensors and accelerating information transmission, the Industrial Internet of Things (IIoT) is also widely represented in the affluent middle eastern country.
Tel Aviv’s up-and-coming IoT hardware producers, retail tech companies and smart home evangelists also obtained relatively big amounts of money between 2014 and 2019. The largest disclosed round in these three clusters was closed by deep learning microprocessor developer Hailo. Backed by Chinese fund Glory Ventures (耀途资本) and the automotive industry-focused Maniv Mobility, the chipmaker has raised a total of USD 24.5 million in venture capital to date.
The other sectors are significant too. Let’s take, for example, the retail industry or the smart home domain. One would think a country with almost no domestic market doesn’t need its own Alibabas and Xiaomis. However, the scale is not the only factor: many business models in the consumer sector can be easily adapted to other markets. As a result, companies like ‘customer experience crafter’ Anagog appear and attract investors’ attention.
Here below, we have compiled a list of 20 early-stage Tel Aviv upstarts with significant growth potential and exceptional business models, using a handful of investment and business-related variables. The final list of ‘laureates’ spans ten distinct areas, including incumbent industries like healthcare and logistics, as well as evolving concepts like smart cities and IIoT. 
For the original article follow this link
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Soapy is on the main stage of the largest positive impact gathering in the world

Our Founder & CEO, Max Simonovsky, is going to present our mission at the largest impact gathering in the world – ChangeNow 2020 that will take place on January 30-31 and February 1st, 2020. PARIS, Grand Palais.
We are excited to share this great news! Please join us on our journey to a better world.
This summit is also called: World Expo of solutions for the planet.
ChangeNOW is all about concrete actions and innovations: climate change, end of plastic pollution, new forms of agriculture, new models of education, solutions to the refugee crisis, clean energy, sustainable cities, … and other solutions to our most urgent global issues.
Wish us a stroke of good luck and share your support!
See you soon in Paris!
#ChangeNow2020 #Innovation #Summit #Hygiene #SmartHygiene
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Soapy is the most promising innovation of 2019!

Today, January 7th, 2020, after an unbelievable year that Israel – the Startup Nation had (M&A’s, investment rounds that we never saw before with a new level of innovation), the Israeli ecosystem was reviewed on KAN-REKA radio with Guy Zbarski (Investor, serial entrepreneur and innovator).
Soapy was chosen as the number 1, the most promising innovation of the past year(2019)
Number 1 of the entire ecosystem, thanks for the warm words and trust!
We are happy to be among such companies like Matricel (#2) that 3d printed human heart! Or Hazilu (#3) that use computer vision on the seashore to predict and prevent people from drowning as well as Certify(#4) that use AI for combatting Sexually Transmitted Infections (STI) through transparency and collaboration. And LittleOne.Care(#5) who has developed a smart band designed to tracks the baby’s happiness and physical activity levels throughout the day and alerts parents when it detects that the baby’s vital signs or vocalizations have left the normal range.
We are happy to be among such companies like Matricel (#2) that 3d printed human heart! Or Hazilu (#3) that use computer vision on the seashore to predict and prevent people from drowning as well as Certify(#4) that use AI for combatting Sexually Transmitted Infections (STI) through transparency and collaboration. And LittleOne.Care(#5) who has developed a smart band designed to tracks the baby’s happiness and physical activity levels throughout the day and alerts parents when it detects that the baby’s vital signs or vocalizations have left the normal range.
Thanks for the trust, as we are used to saying, this is only the beginning, much more is ahead!
To hear the full review please follow this link (1:40).
And to hear an interview with our CEO, Max Simonovsky, where he explains in details about our technology and value proposition you can find on this link(11:30)
#News #Radio #innovation #number1
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365x Show case

It all started when we arrived on the 41st floor on top of the Salesforce Tower on the 6th avenue in NY.
The view was unbelievable
The 365x acceleration program of Sarona Ventures that enhance scalability for Software or IoT Startup Companies. Surrounded by talented Executives and Entrepreneurs, that help to sharpen business, product, and technology, while accessing an international customer and distributors network to affirm reliable traction towards scalability. The program manager, Liron Winberg, succeeded in packing the room with investors and innovation leaders from the New York community. Thanks to Liron, the event felt like a community of high-class professionals. That came to share and brainstorm as One group and not as individuals that just met.
Our CEO and co-Founder, Mr. Max Simonovsky, was honored to be the last presenter.
Mr. Simonovsky closed his pitch session with a clear message of our vision: We should do Business for Impact and Impact for a better future.
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OTEC 2019 Finals

Soapy Care was nominated as one of the 12 Finalist of the Global OTEC 2019 competition in China that will take place in Beijing July 26-28.
The Overseas Talent Entrepreneurship Conference is a platform for overseas talents to innovate and start a business. It is sponsored by Beijing Chaoyang Overseas Scholars Center and co-sponsored by Zhenge Fund and Pegasus Brigade to promote returnees and “projects and capitals”. The comprehensive docking of technologies, talents, services, policies, space, market and other factors, providing innovative and entrepreneurial incubation and accelerating one-stop integrated services. The Entrepreneurship Conference has been successfully held for six times, attracting more than 20,000 entrepreneurs, 4,000 projects and more than 100 venture capital institutions from more than 20 countries and regions including the United States, Britain, the Netherlands, Israel, Australia, South Korea and Singapore. Leaders are involved. More than 400 projects have found investment through the platform of the Entrepreneurship Conference, and 200 projects have landed in Beijing and other places. With a highly international brand image, OTEC has become the “first stop” for many overseas talents to return to China (to China) for innovation and entrepreneurship.
Competition web site link
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OTEC 2019 – Outstanding Award

Soapy Care received the “Outstanding Award” at the finals of the OTEC 2019 global competition.
Unbelievable honor to represent Israeli innovation and stand on the same stage with the next unicorns from all around the world.
AI robotics, BI generics, and brains scanning, IoT, Education tech, Agri tech, e-comers and this is only the tip of the iceberg!
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Once again Soapy is on the Map this time China

This time Soapy Care made it to the Second place at the OTEC regional competition.
The Regional finals included the leading software and hardware companies from the most innovative and trending sectors of the Startup Nation high-tech arena – Cyber Security, AI, Music tech, e-Commerce and Block Chain.
Soapy will fly to China to represent Israel at the Global Finals of the OTEC competition.
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Soapy in the News

Israel Innovation Authority Announces Nine Recipients of Impact Grants
Among the startups to receive grants of up to $277,000 are companies developing anti-malaria tools, water purifiers, smart hygiene, and food waste reduction solutions
Israeli government innovation arm the Israel Innovation Authority (IIA) announced Tuesday the winning startups in its Grand Challenges Israel incentive program for companies taking on humanitarian and health challenges. The nine winning companies will receive grants ranging from NIS 500,000 to NIS 1 million (approximately $139,000-$277,000).
The winning startups are grasshopper farming startup Hargol FoodTech; Senecio Ltd., a startup developing a process of automated release of sterile mosquitoes designed to reduce the mosquito population and fight disease; automated drought insurance startup OKO Finance Ltd.; IoT smart hygiene startup Soapy Care Ltd.; online agriculture marketplace Farmster Ltd.; food waste reduction company Amaizz Advance Agricultural Ltd.; ZZappMalaria, a company that develops mobile and web apps for managing the processes of eradicating malaria; Sharp Mentoring Ltd., which develops wheelchairs for kids and teens in developing countries; and home solar water purifier company Jacob’s Well.
The competition was part of the international Grand Challenges initiative, dedicated to the development of technological solutions to challenges in the fields of health, water, and nutritional security in developing countries.
Related stories:
Israel Innovation Authority, Thomas Jefferson University Partner on Healthcare Startup CompetitionIsrael Launching Environmental Sustainability LabIsrael Innovation Authority Launches Grant Program for Female-Founded Startups
Like in every IIA project, the support given to startups is aimed to finance research and development efforts, said Naomi Krieger Carmy, head of IIA’s societal challenges division, in a phone interview with Calcalist Tuesday.
Through this project and an upcoming conference next week, IIA is looking to increase awareness to impact investing in Israel and encourage local investors to chip in, Krieger Carmy said. People tend to confuse impact investment with philanthropy, but it is about focusing on projects that have a social impact without foregoing financial returns, she added.
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Chosen by the Israeli Innovation Authority

We could not be more excited to announce that Soapy has received approval for a grant from the Innovation Authority of Israel.
After a few months of Due Diligence by the Innovation Authority specialist, that have verified Soapy’s Technology (Innovation and Functionality), Business model, Market opportunity etc. Soapy Care was Approved for an R&D supporting grant.
The Grand Challenges Israel incentive program operates as part of the Grand Challenges in Global Health international initiative. The incentive program is also partnered by Israel’s Agency for International Development Cooperation (MASHAV) and the National Economic Council of the Prime Minister’s Office.
The program supports R&D focused on the humanitarian health challenges that exist in developing countries, with products that also have commercial potential in developed countries. Participation in this incentive program combines charitable acts and services with new business opportunities and the chance to solve global challenges.
Winners receive up to 140,000 USD from the authority to invest in their R&D and pilot their technologies in the markets, to solve development challenges and further establish proof of concept.
Another step toward our dream.
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Soapy is recognized by the President

January 16th, Soapy has received the most prestigious recognition for Impact and Technology in Israel. Out of 100 ventures, Soapy was chosen as the most promising and meaningful technological innovator of 2018.

Our Founder & CEO, Mr. Max Simonovsky, received the award together with leading companies, like Lahat, worldwide humanitarian organizations like IsrAid and inspirational personalities like Prof Samuel Pohoryles.
Israeli president, Mr. Reuven Rivlin, who was present at the ceremony mentioned in his speech:
Who would have thought 70 years ago, when the state of Israel just started evolving, that one day our country (so small and surrounded by opponents) will be strong and developed enough to share knowledge, human capital and technological innovation with the worldwide community.
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Soapy receiving recognition from the President!

Please join us for our celebration. Soapy won the Global Impact Awards 2018 and will receive recognition from the Israeli President Mr. Reuven Rivlin Please join us on January 16, 2019 at the Tel Aviv museum.
Registration link:
http://sidisrael.activetrail.biz/Global-Impact-Awards-ENG
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TAMID Group presenting Soapy the University of Maryland US

This has been an exciting few months for Soapy! Soapy has partnered with the TAMID Group at Maryland chapter to work together on gathering data from college campuses and helping give real-life consulting experience to students. Pictured here are University of Maryland students, Ian Subin, Hannah Kark, and Veronica Leifer (left to right) sharing the work they did while consulting for Soapy this semester with the rest of their chapter during their final presentations! Soapy is extremely excited to continue to work with TAMID Group at Maryland over the next semester.
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